Product Review: L’Oréal Voluminous Power Volume 24H Mascara

review, beauty, cosmetics, drugstore

Sadly, I’ve got another bummer review for you today, and it’s no April Fool’s joke.

Which is good, or it would be the world’s lamest April Fool’s joke of all time.

On the whole, I think I’m pretty easy to please when it comes to mascara; as long as it’s doing something decent for my lashes, I’ll happily use up the tube. What I can’t stand; however, is a mascara that’s either a major fuss to apply or that gives you super cakey, over-mascaraed looking lashes. L’Oreal’s Voluminous Power Volume mascara unfortunately ticks both those boxes.

Quite frankly, there’s nothing I like about this mascara. I admit that I’ve only been using it for a few days but I’m sorely tempted to just throw it in the trash. (Don’t worry, I won’t. Still poor and everything.) Firstly, the packaging is about as boring as it comes, though that’s definitely not a deal breaker. It’s also conspicuously lacking any reference to L’Oreal, I ended up having to google the formula name to remember what brand it was – seems like shoddy marketing, though maybe they’re distancing themselves? I wouldn’t blame them. As for the wand, it’s fairly standard, full and shaped vaguely like an anorexic peanut.

The true disappointment with this product is the formula, especially when it comes to application. Usually, applying mascara is my favorite part of doing my makeup. It makes a massive difference and is traditionally pretty hard to screw up. L’Oreal has created an exception to that rule, however. For starters, the formula dries incredibly quickly on your lashes, giving you almost no time to work with them. It dries so quickly, in fact, that I work with only one eye at a time, instead of going back and forth between them as I would normally do. The second problem here is that the formula is heavy, making it almost impossible to create nicely separated lashes and giving a final result that is a far cry from natural. I also suspect that this mascara diminished my lashes’ natural curl (I happen to be pretty lucky in that department, no curler needed) so I can’t imagine it would do a good job with lashes that tend towards the straight end of the spectrum. The final straw was that the mascara started flaking almost immediately, and getting mascara bits stuck in my eye is not on my list of most comfortable feelings.

As you can imagine, this product was a total let down. L’Oreal, for the most part, has an excellent offering of drugstore mascaras (Telescopic Shocking Extensions and Voluminous being prime examples) but Power Volume 24 Hour is not one of them.  What puzzled me is that the reviews online are for the most part positive, if not gushing. While there’s a chance I picked up a bad tube, there’s no chance I’ll be picking up a second to test the theory.

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