When I first spotted this mascara in the drugstore, something about it just called to me. Maybe it was the name, which promised gravity-defying volume; maybe it was the massive, full brush – my favorite kind; or maybe it was the “Zenon: Girl of the 21st Century” inspired packaging. Either way, it made the trip home with me and I’ve been swiping it on every day for the last couple of weeks.
The verdict?…..I want to love this mascara, I really do. Let me explain.
It has a gorgeous, fluttery finish that’s soft enough to be worn during the day but has enough impact to transition flawlessly into nighttime. While the name promises mega volume, I found myself more impressed with how long and curly my lashes looked after using this. As Maybelline’s first ever “gel-mousse mascara” it apparently has 40% less hard waxes to eliminate that brittle, hard lash feeling you normally associate with mascara. While the formula was definitely softer than many other drugstore mascaras, I wouldn’t say the stiff lash feeling is completely conquered.
So, why can’t I love it? Let’s start with the fact that it smudges under my eyes. While the smudging itself is minimal, I never usually have this problem unless a nap or 18 hour day is involved. I also found this mascara hard to get off at the end of the day – surprising given the aforementioned smudging issue. My final problem with this mascara is the patented “Flexor Brush.” While I loved the soft, full bristles, the odd flexibility of the wand itself proved more a hindrance than a help. The wand was so flexible it would bend back instead of combing through my lashes – I would have to chase them all the way back to the lid in attempt to actually coat them with product. I inevitably ended up with little mascara dots decorating my freshly applied eyeshadow, which, especially if you’re vaguely OCD about this type of thing like I am, is infuriating.
While I will definitely finish this tube and spend an inordinate of time admiring my lashes post-application, I sadly won’t be repurchasing.
Available in waterproof and washable formulas for $7.49 at CVS
Image credit: Maybelline.com